Rainbow Play Cafe
A Website Redesign for an Indoor Play Cafe
A Website Redesign for an Indoor Play Cafe to improve its Brand Awareness and User Experience
Instead of listing textual information, we visualized the content in cards featuring giraffe illustrations that represent the café’s brand. For example, in the 'Admission Fee' section below, users can toggle between pages without having to scroll down. This solution was implemented across various sections of the site, including 'Admission Fee,' 'Time Slot,' and 'Cafe Menu.'
By Defining and aligning with the style guideline, we aimed to achieve consistent branding by creating a unified "look and feel" across the site. As an example, three primary colours, inspired by the rainbow brand logo, are employed to distinguish and delineate sections in the example below.
By integrating illustrations and graphics inspired by the interior design and the toys featured in the café throughout the site, we aimed to enhance its visual appeal and convey the welcoming and friendly atmosphere of the café. This approach aims to entice potential visitors, making them eager to experience the café firsthand.
• 'Pricing,' 'Booking a visit', and 'Birthday Parties' are the most important content she wants to emphasize on the website.
• Improving the website's brand awareness is essential.
• 'Multicultural,' 'Welcoming,' and 'Sophisticated Toys' are the main strengths of the cafe.
• The cafe has giraffe-themed toys, and a giraffe can be used as the mascot of the cafe.
Throughout the case study, I learned the importance of collaborating with team members who have different skill sets and learning from each other.
One of my team members, an experienced designer, taught me how to use variables in Figma for effective design. Another team member, skilled in research, introduced me to tools like Maze. I also contributed by adding illustrations to the website, enhancing its overall look and feel.
I believe that combining our diverse skills made the project stronger, and I am motivated to apply the new skills I learned from my team in my next project.
